Our Associates

Experienced associates building & running successful laboratories, technology startups, healthcare departments, and financial institutions.

Our associates have broad, deep experience having built and run successful laboratories, outreach programs, IT departments, technology startups and large financial institutions.


Jim Sundberg – President & Founder
Core Skills: Leadership, Management, Operations, Outreach, Compliance, Finance, LIS and Technology
Jim is the founder of LabMetrics and has been providing consulting services to the laboratory and healthcare industry for more than 25 years. He has demonstrated success in business and strategic planning, vendor consulting and subrogation, laboratory consolidation, system evaluation and selection, leadership coaching and mentoring, as well as performance, financial, business and project metrics. Jim has strong working relationships with all the major LIS, AP, billing, financial, middleware, and laboratory outreach vendors. He is skilled in healthcare and life sciences information management, senior management, hospital operations, laboratory operations, reference lab outreach, systems interfacing and integration, project management, network and software engineering, lab startups, change management, team / consensus building, and CIO oversight and leadership.


David Novis, MD FCAP – Global Solutions Strategist
Core Skills: Leadership, Management, Operations, Strategic Planning, Accreditation, Pathology Service Improvement, Reimbursement, and Contracting
Dr. Novis has practiced Laboratory Medicine and Pathology for over 30 years. He has considerable experience in providing and evaluating laboratory services, laboratory medical directorship, and pathology services. He has provided services to community hospitals, local and national private laboratories, and pathology practices. He is a recognized expert, author and lecturer on clinical quality, medical outcome assessment, patient safety, medical service delivery and best practices methodologies.

Dr. Novis has served as a Trustee of Wentworth Douglass Hospital. He was honored by the New Hampshire Hospital Association for his exemplary performance in hospital governance with the NHHA Outstanding Trustee of the Year Award (2005).

He is a member of the CAP Business Model Advisory Group, an Advisor to the University of New Hampshire Department of Health Management & Policy, Speaker of the House of Delegates and member of the Board of Governors of the College of American Pathologists, and the President of the New Hampshire Society of Pathology.

Dr. Novis is the Medical Director of Oxford Diagnostic Laboratories in Marlborough, MA and Memphis, TN.


Christina Lucas – CFO & Senior Associate
Core Skills: Leadership, Management, Finance, MA&D, Debt Restructuring and Transactions
Tina’s career has focused entirely on finance, starting with public accounting and progressing through a long banking career. Tina’s extensive financial consulting has ranged from simple fine-tuning of client performance to complex restructuring, often including refinancing, acquisitions and divestitures.

As a financial consultant, Tina draws on diverse critical skills to provide her clients high quality representation. During her many years as a commercial banker, she developed substantial expertise in business development, client relations, financial analysis, and debt structure. She held senior positions with these financial institutions that provided her with extensive leadership, project management and critical-thinking skills. Most important, these skills equip Tina to do what she enjoys most – advise clients on their financial needs, develop strategic solutions to assure those needs are met, and assist them in implementing their strategic plans.


Richard Ouellette, FACHE CLSSMBB MT(ASCP) – Senior Associate
Core Skills: Lab Management, Lean, Quality Assurance, Business Intelligence, Automation
Richard specializes in operations improvement, post-merger consolidation, and information systems integration for hospital and independent laboratories. He served as the Vice President and Chief Operating Officer of CliniTech Services, Inc., a multi hospital joint venture commercial laboratory that he was instrumental in starting in Massachusetts. Richard has extensive experience in academic medical centers, community hospitals, commercial laboratories, physician hospital organizations and HMOs and is the owner.
Richard’s expertise includes health system integration & consolidation, operations management, operations analysis & improvement, data modeling & decision support system development, CMS laboratory sanction response management, information system integration, lean/six sigma process improvement. He is a certified Lean/Six Sigma Master Black Belt, a certified medical technologist MT(ASCP, and has served as adjunct faculty for Assumption College, Worcester Massachusetts teaching courses in ‘Healthcare Finance’ and ‘Healthcare Information Systems’. Richard is an Advisory Board member of Washington G-2 Reports and he speaks regularly at some of the industry’s largest conferences.


John Rhoades, MBA, MT(ASCP) – Senior Associate
Core Skills: Lab Management, Lean, Outreach, BB/BD, Automation, Quality Assurance, Billing, Compliance
John has over 35 years of experience in the clinical laboratory field working in a wide range of settings and positions from routine lab testing, to sales, to management. During the past 15 years John has been the laboratory program director at Marquette General where he led the development of a comprehensive regional outreach laboratory program encompassing 14 community hospitals. Using a collaborative approach, John works with regional health care providers to enhance their local lab systems, drive out national competition and increase the workload and revenue.

John understands the laboratory business from many different angles, and uses his knowledge to expand the capabilities and programs available at the organizations for which he’s worked. His relationships and experience allow him to develop new clinical lab projects such as cytogenics, molecular diagnostic testing, flow cytometry, core lab automation and Lean Six Sigma principles for clients.

Other accomplishments include coordination of a MLT internship program with a local university. John has worked as a sales and marketing representative for both regional and national reference laboratories. He is Lean / Sig Sigma certified and often speaks at international, national and regional conferences including the Executive War College, Washington G-2 and the AACC.


Nancy Howard MT (ASCP) – Senior Associate
Core Skills: Lab Management, Lab, EMR Interfaces, Outreach, LIS and Technology
Nancy has more than 35 years of extensive experience in the clinical laboratory field having worked in a wide variety of environments including large hospitals with multiple in-house laboratories, multi- hospital systems, academic medical centers, large commercial labs, regional independent labs, and hospital-based outreach facilities. Her experiences include laboratory management and supervision, staff training and education – both technical and system applications, outreach development, EMR implementation, quality assessment and improvement, training program development including tools and material for outreach and in-house use, vendor consulting and subrogation.


Robert Keller MT (ASCP), MS – Senior Associate
Core Skills: Lab, Auto-verification, LIS, LOINC and Technology
Bob has more than 35 years of medical laboratory and information technology experience with specialization in parasitology, MIC testing, and anaerobic ID. He worked as a microbiology and serology technologist for both the University of Michigan Health System and Marquette General / Duke Life Point Health System. For most of his career he managed serology and molecular diagnostics departments as well as applying his I.T. skills by developing web test catalogs, providing lead LIS support and LIS implementation assistance in the lab. Bob is also a national LOINC expert, having performed standardization of thousands of different tests including numerous reference lab esoteric tests. Bob’s valuable skills have helped clients throughout the country providing laboratory testing, LIS consulting, LOINC and interface/outreach support and services.